Economy
Customers Have Less Craving for McDonald’s. So the Fast Food Giant Spends Billions on a Comeback
McDonald’s announced a $8.5 billion investment over ten years to revitalize its global network of approximately 46,000 restaurants amid declining sales and rising beef costs. The strategy emphasizes chicken products, which appeal to customers using weight-loss medication, and aims to increase franchise revenue by $100,000 annually per location. The company is also deploying an AI system named Archy at drive-thrus to save work hours without layoffs, allowing staff to focus on food preparation and customer service, alongside introducing pickup walls to streamline operations.
Ozetta summarises; the reporting is the newsroom's