Climate
New European anti-greenwashing rules cause problems for some 'green' businesses, 'while we are still competing ethically'
/s3/static.nrc.nl/wp-content/uploads/2026/09/24101221/240926BUI_2036923149_Greenwashing01.jpg)
New EU regulations against greenwashing, effective Sunday, require companies to substantiate all sustainability claims with proof and independent labels. Major retailers like Ekoplaza, Jumbo, and Ikea have removed unverified terms such as 'climate neutral' and 'eco-friendly' from their products, while small businesses face significant financial and operational challenges to comply. The Consumers for the Green Transition Directive aims to ensure transparency and a level playing field, but companies must now rigorously evaluate every claim and packaging change to avoid misleading consumers.
Ozetta summarises; the reporting is the newsroom's