General
The Vegetarian Butcher Collective to Spark Food Revolution Within World's Largest Meat Company
CEO Rutger Rozendaal leads The Vegetarian Butcher Collective, one of Europe's largest plant-based meat companies, predicting profitability by 2027 as the vegetarian meat market rebounds after years of declining sales. Rozendaal notes that Dutch consumers eat too many proteins and insufficient fibers, driving the company's strategy to initiate a food revolution within its owner, the world's largest meat producer.
Ozetta summarises; the reporting is the newsroom's