Ozetta
Dutch news, in your languageThursday, 24 September 2026No. 16,576

Health

Years of Anti-Smoking Campaigns Fail as Youth Nicotine Use Rises Again

Omroep Brabant21 September · 16:302 days ago

Health organizations in Brabant report a resurgence in nicotine use among youth, reversing years of decline. Research from Utrecht University and the Trimbos Institute indicates that 14% of Dutch students aged 12-16 used cigarettes or vapes in the past month, with GGD Hart voor Brabant noting an increase in smoking among 16-25-year-olds from 22% to 25%. Experts attribute this trend to e-cigarettes acting as a gateway to nicotine, enhanced visibility on social media, and online sales complicating enforcement. Researchers Nienke Boderie and Frans Folkvord emphasize that while previous campaigns successfully denormalized smoking, the current landscape requires new strategies to address social pressure and digital marketing.

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