Lifestyle
Hyves returns: 'It did not disappear for nothing'
The Dutch social network Hyves is making a comeback 22 years after its founding, aiming to compete with Instagram and TikTok by offering a platform without addictive algorithms or data sales. Director Riske Betten highlights a focus on chronological feeds and community contact, noting that all initial spots were filled quickly. However, experts Joey Scheufler and Emmelyn Croes doubt the platform's long-term success, arguing that users are accustomed to algorithm-driven content and short attention spans. They suggest that nostalgia alone is insufficient to sustain user interest, especially given the availability of existing private messaging platforms like WhatsApp. Critics believe Hyves fails to address current societal habits and may only remain popular for a short period.
Ozetta summarises; the reporting is the newsroom's