Ozetta
Dutch news, in your languageThursday, 24 September 2026No. 16,744

Economy

Heineken Loses Beer Sponsorship Spot in Champions League to Stella Artois

De Telegraaf22 September · 18:011 day ago

Stella Artois, owned by AB InBev, will become the new beer sponsor of the Champions League starting next season, replacing Heineken after a thirty-year partnership. The Dutch brewer stepped down because AB InBev offered a higher bid. Additionally, AB InBev announced sponsorship deals with major global entities to attract a declining number of beer drinkers.

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Economy