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Hyves Returns Online: Is It Really Different from Meta Platforms?
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The Dutch social media platform Hyves has relaunched after thirteen years, owned by Mediahuis Nederland, positioning itself as an alternative to addictive algorithms used by major tech companies. While it promises no infinite scrolling or addictive tricks and targets users over sixteen, its revenue model remains fundamentally similar to competitors, relying on advertising rather than subscriptions. Director Riske Betten emphasizes user happiness and social contact, yet acknowledges that data collection potential persists despite claims against sharing identifiable user information with advertisers.
Ozetta summarises; the reporting is the newsroom's