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The Scribble Makes a Comeback: Hyves Returns
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Twenty-two years after its launch, the Dutch social media platform Hyves has returned as an app and website, positioning itself as an alternative to algorithm-driven platforms like those from Big Tech. Launched by Mediahuis Nederland, the new version features chronological timelines without infinite scrolling or intrusive notifications, aiming to prioritize personal connections over AI-curated content. Over 10,000 users registered within hours of the Monday launch, though access is gradually expanding to ensure safety. Originally founded in 2004, Hyves peaked with over 10 million accounts before declining due to Facebook's rise and being acquired by Telegraaf Media Groep in 2010. Market research indicated strong interest across generations, particularly among Millennials and Gen Z seeking digital autonomy and simpler interfaces. The platform’s servers run on European infrastructure, and user data is not shared with third parties.
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