Culture
Arie Boomsma's Business Model Relies on Nonsense
Science journalist Adriaan ter Braack criticizes Arie Boomsma for selling Boom Greens, a powdered supplement claiming to provide vitamins from thirty fruits and vegetables. Ter Braack argues that the product contains only 1.8 grams of fiber per serving compared to 60 grams in whole produce, offering minimal health benefits over a slice of bread. He highlights contradictions in Boomsma’s marketing, such as promoting greens as a daily base while advising against consumption on an empty stomach, and previously selling sugary gummies for children despite warnings that the new product is unsuitable for those under 18. The article concludes that eating whole vegetables is healthier, cheaper, and more effective than relying on supplements.
Ozetta summarises; the reporting is the newsroom's