General
Esther Meijer-Litjens, co-founder of beauty chain Soap: 'We should all be a little more content'
Beauty chain Soap played a significant role in normalizing botox and fillers for a broad audience. However, co-founder Esther Meijer-Litjens expresses a preference for living in a world without such cosmetic treatments, stating, 'But that is a utopia.' The article highlights her reflections on the impact of Soap in the beauty industry and her belief that society would benefit from greater contentment with natural appearances. The interview was published on 2026-09-08 by FD, covering both her achievements and personal views.
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