Ozetta
Dutch news, in your languageThursday, 24 September 2026No. 16,796

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Athletes No Longer Need Journalists, and That Is a Problem

Trouw18 September · 22:005 days ago

Skater Jutta Leerdam announced her gap year via a YouTube video rather than a press interview, illustrating a trend where athletes bypass traditional media to control their image. Columnist Pepijn Keppel argues this shift prevents journalists from asking critical questions about professional decisions and commercial influences. While athletes like Mathieu van der Poel manage their own brands, the lack of independent scrutiny limits the public's ability to critically follow the increasingly politicized and commercialized sports world.

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