General
'Everything is dying': Norwegian Consumer Association goes viral with ad about products breaking faster
The Norwegian Consumer Association has launched a viral video campaign highlighting the decline in product quality and the difficulty of repairs. The ad features personifications of death and obsolescence to illustrate how manufacturers design items to fail quickly, preventing long-term use. This initiative aims to raise consumer awareness about planned obsolescence. Meanwhile, new European Union rules requiring manufacturers to support products with parts and repair information have taken effect, though the Netherlands has delayed implementing these regulations into national law until at least July 2026.
Ozetta summarises; the reporting is the newsroom's