Culture
Older Models Appear on the Catwalk: 'Customers Must See Themselves in the Models'
Fashion houses such as Gucci and Chanel are increasingly featuring models over 30, with Tagwalk data showing all top twenty brands booked at least one older model this season. This shift aims to connect with affluent older consumers who drive luxury sales and seek authenticity in an era of AI-generated content. While supermodels like Helena Christensen and Cindy Crawford have returned, industry insiders note that standard sizing requirements still apply. Editors and agency owners expect this trend toward age inclusivity to be permanent, emphasizing the confidence and relevance of older women.
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