Ozetta
Dutch news, in your languageThursday, 24 September 2026No. 16,673

General

'Everything is dying': Norwegian Consumer Council's viral ad targets planned obsolescence

AD23 September · 06:001 day ago

The Norwegian Consumer Council has launched a viral video campaign criticizing manufacturers for producing low-quality, non-repairable goods to drive repeated purchases. The ad features personifications of death and an 'enshittifier' who deliberately degrade products like phones and furniture to increase profits. This initiative aligns with new European Union regulations requiring better support for repairs and spare parts, which have not yet been implemented in the Netherlands despite a July deadline.

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