Football
Can Nike Make a Comeback with Die Mannschaft?
French footballer Kylian Mbappé has ended his contract with Nike to join On Running, signaling a broader consumer shift away from the brand. Nike's stock price has plummeted from 179 to 35 dollars in five years, threatening its position in the Dow Jones index as new competitors like On and Lululemon gain market share via social media. Despite signing the German national team for 2027 despite government protests, Nike struggles with quality complaints and failed attempts to attract younger buyers through figures like Kim Kardashian.
Ozetta summarises; the reporting is the newsroom's