Culture
Freelancer in the Creative Sector: ‘Clients Never Ask If I Use AI in My Work’
Artificial intelligence is increasingly present in the creative sector, with cloned voices, borrowed ideas, and artificial backgrounds in photos becoming common. The article discusses whether creative freelancers should disclose their use of AI tools to clients. Despite AI’s widespread use, many clients do not inquire about it. The piece raises questions about transparency and ethical considerations, highlighting that freelancers often decide for themselves whether to mention AI involvement, as there are currently no industry-wide standards or client demands regarding disclosure.
Ozetta summarises; the reporting is the newsroom's